Case Study: Community Engagement Activation & Content Campaign

Designed and led an on-the-spot relay race when rain threatened to sink morale, then shot, edited, and published the day's content independently. Capitalized on success by reproducing the same event for a nationally awarded high school sailing team, producing professional stills and Reel content while running event schedule. Reached 6.7k combined views across 2 Reels, 375% more than Team Paradise's entire 1.3k-person following.

Problem 1: The Pivot

• High winds killed the sailing plan with kids already on the dock
• As Head Youth Program Coach, proposed a harbor-contained relay race between 2 boats — packable in under 10 minutes if conditions turned
• Directed race, filmed, and posted it; performance was strong enough to make it a reusable format for future stakeholder program events.

Problem 2: The Scale-Up

• Ransom Everglades Sailing Team later offered 20 student volunteers for an afternoon
• Instead of mundane tasks like boat maintenance or equipment repairs, built the relay into a named event — The Ransom Relay Race
• Gave participants and posted content a real role: visible mentors for Team Paradise's scholarship-pipeline sailor

Process

• Ran three jobs solo, mid-event: event schedule, professional stills, and Reel production
• 5 races in 75 minutes under a small craft advisory
• Real conditions, not staged for content

Overall Results

• 6.7k views
  
• 10.07s avg watch time
  
• 184 likes
  
• 10 shares
  
• The Pivot Reel alone: 105 likes, 8 shares
• Turned campaign into Team Paradise's highest-performing Instagram content in 2 months
  
• Reels were reposted and shared by RS Sailing and US Sailing Center Miami